What does Brexit mean for the Great British Diversity Experiment?

October 13, 2016

There is something ironic about the fact that most of the key movers and shakers in the UK’s ad industry were in continental Europe for Cannes when the biggest political earthquake of a generation hit the UK last week.

As Brexit shockwaves continue to reverberate across the globe, I’m left wondering about the implications for the Great British Diversity Experiment. For those who missed it, the experiment sought to prove that increased diversity would lead to better creative outcomes. The research and subsequent report laid out several pointers and challenges for the UK marketing industry.

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