Aiming to address the
ethnic diversityimbalance currently in the creative industries

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About STRIPES

STRIPES is an U.K. based initiative whose purpose is to create opportunities for BAME entry into the industry and supporting current BAME individuals in the industry with career progression. We are a network consisting of mentors, individuals and organisations from all parts of the creative industry.

Industry Snapshot

8%
BAME representation at most senior positions (Chair/CEO/MD)
13%
of creative industry workforce identify as Black and Minority Ethnic Groups (BAME) background
15%
IPA wants agencies to make 15% of it’s overall workforce BAME by 2020 (1% higher than share of UK population)
25%
IPA has committed to recruit 25% of new joiners from BAME backgrounds by 2020

Currently only 13% of the creative industry workforce identify as coming from the Black and Minority Ethnic background. And only 8% of BAME representation is at the most senior positions including Chair/MD/CEO/CD*

*Statistics from campaign 22.01.16 “This is Adland ’16. Part 2: Ethnicity” article which was based on IPA member research July – October 2015

We believe that from the difference and diversity of people, teams and communities, comes true creativity and innovation; without diversity our industries cannot truly be creative or innovative. Additionally, the brands and consumers we work with are, increasingly, from a more diverse demographic and the companies that service them should also be reflective of this. We believe the creative industries needs ‘people of all stripes’.Stripes aims to create greater BAME representation, across all levels, within these industries.

The Stripes Approach

“In order to create more diversity in the creative industries, we will grow and develop a network of mentors who will provide guidance to both entry-level and management level individuals within the creative industries, to help them succeed in their careers.”

The Stripes “benchmark”

Positioning Stripes as the top standard benchmark for ethnic diversity inclusion in line with the IPA.

Stripes Partners

Creative Equals
AOL
Digital Futures
Tribal
Analog Folk

In the news

Christmas diversity ad campaign goes live to promote using images of BAME families

Christmas diversity ad campaign goes live to promote using images of BAME families

Dec 20 2016

A campaign to promote diversity within advertising and marketing has gone live with the aim of making a white Christmas a thing…

Racial Fault Lines in Silicon Valley

Racial Fault Lines in Silicon Valley

Dec 02 2016

Makinde Adeagbo has worked as a software engineer and manager at Pinterest, Dropbox, Bridge International Academies, and Facebook. He is also the…

Inside the #MeetYourFuture campaign to tackle the digital skills gap – and how your business can help

Inside the #MeetYourFuture campaign to tackle the digital skills gap – and how your business can help

Nov 30 2016

The communications industry put its best foot forward on 10 November by putting its weight behind an awareness campaign celebrating the benefits…

Samuel Mensah: “Black designers are never placed at the forefront”

Samuel Mensah: “Black designers are never placed at the forefront”

Nov 18 2016

Samuel Mensah The Interview In his latest Four Corners column Jon Daniel catches up with Samuel Mensah, who after cutting his teeth…

 

Contact Us

 London, UK
 info@wearestripes.org

Stripes Mentor registration

Register your details if you are interested in becoming a Stripes Mentor.


Stripes Mentoring Project Application

This mentoring project offers students the chance to have an Industry mentor for 4-5 months.



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